Diet Coke Plus Coming In 2007
New Products December 9th, 2006
Coca-Cola plans to launch a new version of Diet Coke in 2007 that is fortified with vitamins and minerals, according to a report published Friday.

Diet Coke Plus, slated for a spring launch, will be the first nutrient-enhanced carbonated soda to be offered by a major brand, said Beverage Digest.
“We’re always looking to innovate around existing brands,” he said. “And we’re also looking at new opportunities. We’ll have lots of news to share on the innovation front in 2007,” he added.



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