Ohio Art Co. is betting that replacing Etch A Sketch’s familar red rectangle case with Nickelodeon’s most popular cartoon characters such as Sponge Bob Squarepants and Dora the Explorer will help boost sales. The makeovers were displayed at the Ohio Art Company in Bryan, Ohio last week.

Other popular traditional toys have been given recent face lifts as well. Monopoly is out with a new version that replaces Atlantic City Boardwalk with Times Square. The moves have come after traditional toys have been quickly losing ground to electronics in recent years. “Our challenge is to continue to make Etch a Sketch exciting for the next generation of kids,” said Martin Killgallon, marketing director for Bryan-based Ohio Art. “One way to do that is with licensing.”