Kellog is banking on printing trivial pursuit questions on their famous Pop-Tarts to help boost sales. There are over 200 varieties of edible “Trivial Pursuit for Kids” questions and answers that will be imprinted on millions of Strawberry Pop-Tarts in the year long campaign titled “Printed Fun Pop-Tarts.”

The promotion began last week and this is the first time that Kellog has used ink-jet food technology on their best selling brand. “Pop-Tarts are enjoyed by kids of all ages,” said Marta Cyhan, vp-promotions, Kellogg. “By incorporating this breakthrough ink-jet technology, we are able to deliver added fun to one of their favorite foods.”