Sony Vaio Like No Other Ad Campaign
New Products November 30th, 2006
Sony’s new TX Notebook computer will be the first ever notebook equipped with Wireless Wide Area Network in Mexico. Sony will begin its marketing strategy for the new product in Mexico with a series of outdoor and print adverts starting this fall. The purpose of the campaign is to convey to Mexicans that they will be able to access the internet wherever they are in the country with the WWAN. The ad spells out “connect anywhere in Mexico.”




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