7 Online Marketing Tools Of Smart Webmasters
Search Engine Optimization October 19th, 2006
As an online marketer, we know that the internet is filled with loopholes, misleading information, and hype. How can you wade through the clutter to find out what really works online? How can you trust just anybody’s ideas? Where do you find the best information for online marketing tools? Well, I wrote this article to examine and answer your online marketing needs. Below I have outlined the top 7 tools you can use to increase your online exposure, boost your daily traffic, improve your website, and all while giving you what you’ve been looking for.
1. Website Translation
Did you know that you can multiply your content and extend your reach 10 fold by simply spending a few minutes? Simply translate your website into 10 different languages with ease. You won’t need to hire a professional translator for this one.
Considering only 36.2% of internet users read in english, a huge untapped market is out there for your website. By translating your website, you instantly open new doors to a new stream of markets and increase traffic from foreign language search engines.Â
Experienced SEO’s might wonder whether or not translating your website will cause lower search engine rankings due to duplicate content. Never worry because search engines will not be able to distinguish between different language versions of a site. Seasoned SEO developers will be happy to know that the Non-English SEO market is much less competitive.
Getting your website is easy like I promised. The first one I came across was a Wordpress plug-in called Simple Thoughts. The plug-in uses automatic translation techniques to turn your blog from one language into 8; Spanish, Portuguese, Japanese, Korean, Chinese, French, German, and Italian.
Download the Taragana plug for Wordpress.
2. Multi-Social Bookmarking With One Click
I came across OnlyWire about 2 weeks ago. OnlyWire is a social bookmarking tool which will greatly increase the exposure of your articles. Traditionally, submitting your articles to seperate social bookmarking sites took hours a day. That’s where OnlyWire comes into play.
Onlywire will automate your social bookmarking for you. Onlywire will allow you to submit up to 17 social bookmarking sites all at once. You must first register will all 17 bookmarking sites if you want to submit your own articles. Otherwise, if you want your visitors to socially bookmark you then register an OnlyWire account and include a link to OnlyWire somewhere on your site. Your visitors will be able to create a bookmark for 1 or all 17 social bookmarking sites at once by only entering a bookmark title, url, and adding keyword tags.
Be careful not to go crazy with bookmarking yourself through OnlyWire as it has been designed to prevent spam. To prevent being banned by some of the 17 social bookmarking sites, simply submit non-competitors articles along with your own and try to keep a 5:1 ratio on your submissions.
Visit OnlyWire and sign up.
3. ROR Sitemaps
Sitemaps are important tools for ensuring that all pages within your website are properly indexed and able to be spidered by search engines. The unfortunate reality is that most search engines have a specific sitemap such as Google or Yahoo.
However, the generic way to develop a sitemap worthy to all search engines equally would involve creating a ROR sitemap. An ROR sitemap entails XML feeds to describe the content of your web site’s content to the search engine spiders. With an ROR sitemap, search enginescan easily interpert your images, article titles, podcasts, products, services, and everything else you want listed.
Visit XML Sitemap Generator to create an ROR sitemp.
4. Viral Marketing Campaign
If you want to create an internet buzz for your products, services, or company through viral marketing then look no further. Viral Publisher is a free software that allows your to create a PDF e-book and optimize it for the internet. Create an e-book and give it away for free online will help the book get passed around the internet with your company or website’s branding built in.
Do you have link exchange affiliates? Give them the book for free, post an article on your site and provide it to visitors, or package in your e-book with any and all purchases made on your site. An extra incentive can help boost your sales and spread your e-book online. The brandable e-book will allow you to create affiliate links which further the expansion possiblities of your viral marketing campaign.
Visit Viral Publisher to learn more.
5. Quality Web Templates
A high quality and simplistic website will ensure your visitors, and more importantly customers, do not become confused. Having a website that’s easy to navigate ensures you drive your visitors right into the checkout lane with their credit cards ready.
Thankfully, there are a few websites out there that provide free and high quality web templates. Open Source Web Design and Templatesbox combined provide over 2,000 free templates. If you’re looking for a high quality Wordpress blog design then try Wordpress Themes. Wordpress Themes provides over 800 themes which are free and ready for download.
6. Dotcomology
Learning online marketing is easy with Dotcomology by Stone Evans. While Evans’s site looks like your typical ‘hype’ website, I’ve personally downloaded his e-book and can safely say it is chockful of up to date information. Inside his online book you’ll learn;
- How to increase your traffÃc using expired domains
- How to build and maintain your credibility online
- How to increase your profÃts using back-end and cross-selling techniques
- How to optimize your site for high rankings in the search engines
- How to profÃt with Google Adwords
- How to build a massive opt-Ãn mailing list
- How to set up joint ventures to expand your marketing reach for frëe
- How to use press releases for frëe publicity and….
- How to launch a viral marketing campaign
7. Adding A Digg Button
Digg Button for Wordpress automatically detects incoming links from Digg.com and will display a button back to your Digg post whenever people Digg your story. Also, when the first Digg is recognized the script will send you an email notifying you that your story has been dugg. You have a couple of options with this Digg Wordpress Plugin. You can adjust the settings so a text link or a button link show up. The plugin is very easy to install and use. All you have to do is upload the plugin is go to your wp-content folder and put the file in the plugins folder. After that, log into Wordpress and click on the plugins tab and click “activate.†After doing this, you must place the following code for the button to appear in your single.php file: < ?php digg_this_button(); ?>
Download The Digg button for wordpress.
For non Wordpress users, Sandbox Sourcelabs created a Digg Button generator. All you have to do is enter the story title, digg.com url, story description, and an optional css url.



Leave a Comment
You must be logged in to post a comment.