Click on the posters above for a better look! This is a sneak peak of sorts. Our Mazda “marketing insider” sent us these posters with a bit of additional perspective and insight about the logistics that go into the actual production of a major ad campaign.

Whether your interests are those of a major ad agency executive, a marketing student or those of a small business marketing manager, it’s interesting to watch a new marketing campaign of a major global corporation unfold.

And while Mazda’s consumer reach is global, these advertisements are geographically targeted to a region - the European consumer. The lesson with small business marketing in mind is that, it can be a very effective use of your ad dollars - even corporations with massive marketing budgets - to market to a specific geographical region.

This concept, or strategy, is something that is very scalable for small business marketers and we’ll be adding some content on regional marketing for small business in our next post - so stayed tuned.

This is what our insider told us!

“Regarding the print work, I’m sending along two additional adverts for the “Desert Treasure” phase of the campaign. As of yet, they’ve only been published in the paper edition of a Swedish advertising magazine as the actual film is having the finishing touches made in post-production in London… So these adverts are still somewhat “exclusive”…

The photo-shoot itself happened alongside the film production in South Africa. Despite the fact that the films were being shot around-the-clock (“Desert Treasure” by day and “Casino” by night) the photo-team and film-team worked perfectly together and the entire project was as uneventful as a successful shoot should be…There are actually several additional versions of the “Casino” adverts, the differences being if the Mazda MX-5 is shot from the front or the back with the hardtop up or down… We’ve sent you the ones we like best…

The photographer was the same that we used for the “12 Second Thriller” posters; a German by the name of Peer Brecht. And all the “models” in the shoot were also the actors in the films. And the sets were the same too.”

Scroll down to our Zoom Zoom Grows Up post if you haven’t already and you can check out more of the new ads targeted at the European car buyer.