So, have you been brain storming creative ideas about your proposition – your compelling offer? We’ve received several emails – especially from folks with a small business marketing focus - concerned about being able to write good copy.

No worries, we have suggestions and solutions that we’ll be passing your way. We have expert copy writing information that we will be featuring on a regular basis. And most of these insights will be short and snappy – kinda like a weekly golf tip.

But you’ll need to stay tuned. The easiest way to do that is to subscribe - over there to the right – where it says Newsletter. Just type in you email and each time we post to this site, you’ll get a notice. Go ahead – try it – don’t be scared!

If your interest is in writing good copy, keep your eye out for any post titled “Copy That”. And if you haven’t already, you can scroll down and look for other “Copy That” posts. Now, here is our short and snappy “Copy That” thought for the day. Drum roll please ….

A great offer with poor copy will always perform better than a poor offer with great copy.

That’s it. You know, something Steven Covey might describe as principled centered. But we haven’t asked him so we don’t know for certain. But you can read what Steven Covey thinks in The Seven Habits of Highly Effective People Version 2.0

Regardless, focus on what you are offering and your marketing message will become much easier to create. Add value, improve your guarantees, reduce - better still eliminate - your customer’s risk. Be steadfast in making your selling proposition - or your offer - as compelling as possible.

Copy That!