I’m sure quite a few of us have experienced what is called “missed call” telemarketing. It is a rather new form of telemarketing in which a telemarketer calls your cell phone for such a short period of time that you might not even hear it ring but you’ll end up with a voicemail trying to sell you on something.

“‘Missed call’ marketing is the term that has been given to the practice of calling a mobile telephone for such a short period of time that the owner cannot answer the call. When the marketer disconnects the call, most mobile phones present a ‘missed call’ notification with the marketer’s number. The marketer intends that the owner of the phone will think that they have missed a legitimate call and ring the number back, in which case they hear a recorded promotional message.”

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