Audrey Hepburn Gap Ads Take a Plunge
Television Ads October 9th, 2006
The retro-cool Audrey Hepburn commercials produced by clothing retailer Gap Inc. have produced a 3% slip in store sales for the month of September. The new report comes as no shock to this blogger. If you haven’t seen the commercial of Audrey dancing in the Gap commercials you can see it on Caffeine Marketing’s archives.
I’m not suprised as Gap chose the “skinny” black pants to promote their stores as American obesity becomes an ever increasing problem. Many women might have been turned off by the commercials and felt offended that they needed to buy “skinny” black pants as opposed to beautiful form fitting pants.



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