Based off the classic “The Snowman” story, this is quite possibly one of the most touching commercials I have seen in some time. I love both the niamation and the magic of the holiday seasons in this ad spot. I guess the lesson of the commercial is to never upset a snowman or they will drop you to the ground. In the spirit of the season, the boy is ok at the end of the ad and not dead. It wouldn’t be that great of a commercial if the kid ended up dead. A great example of holiday season advertising.