Orlando will be tripling its’ tourism advertising budget for 2007 to lure families from other hot-spot destinations. The campaign will cost the city $68 million over the next two years and be funded by a higher hotel tax in Florida’s capital city. The campaign will consist of print and television adverts with the slogan “Built for families. Made for memories.” The campaign hopes to target women in an effort to bring more families. Television commercials will air during prime time shows such as ‘Grey’s Anatomy’ and ‘Dancing with the Stars’.