In this commercial for the new British television series, The Big Idea, we see a series of over 10,000 English pound coins toppling end to end in an almost seemless transition. I have yet to discover whether or not the commercial had been digitally enhanced but it would be nice to know. Nonetheless, the commercial was a pleasure to watch just like any “domino ripple” type video. The end of the commercial is pretty unique too. You’ll have to wait the entire 2 minutes and 20 seconds to make yourself grin on one side.