Campbell Soup hopes to bring in some new life by revamping the V8 Vegetable Juice campaign. The brand is starting to get a little old and the cute ‘V8′ (what engine do you have?) tagline is starting to wear. BrandWeek reveals an interesting find that ‘brand equity’ is something the company and people over 40 are starting to discover a new life in the brand. Four television spots will air for the new campaign which will reinforce the health benefits of the product. The commercials will show people regretting not having had a V8 earlier.