Marketers have gotten over the “all men are metrosexuals” trend in advertising over the past year or two and are begining to switch gears. Increasingly, marketing experts are noticing the mothers are in more control of major and minor purchasing decisions for their family then men. Instead of trying to sell women products for their kids or cleaning goods, marketers are hitting them hard with products and services for when a mother needs her downtime. They’re also looking into selling women pre-made meals from KFC and not to feel guilty that they didn’t prepare their family a home cooked meal. The marketers are working to show ‘mom’ she can have her alone time and she doesn’t have to be a slave to her motherhood.

“We know it’s important to spend time with family, so lots of us feel guilt when we can’t stay home and cook complete meals all the time,’’ said Ellen A. Schwarz, a 28-year- old mother of two who sits on KFC’s council. By ignoring the fact that KFC’s food can lead to heart disease and obesity and instead focus on giving dear ol’ momo the emotional security or serving fast food to her family the ad industry wants to send a long lasting message. To sum things up, marketers want to show that they feel compassion for mom and know how life is for them.