The marketing board for the next Super Bowl needs your ideas and they are lazy and desperate at getting them. In this semi-new ad we see the words “Pitch us your ideas for the best NFL Superbowl Commercial. Seriously” plastered across the screen. I love that the marketing world is starting to involve the ‘consumer generated content’ world but am afraid the backlash might be job cuts or even worse.. the perception that the marketing industry is just plain lazy.