Toyota will be sponsoring a 45 second vignettes to be broadcasted during the NBC Sunday Night Halftime Show covering the passion Americans have for High School Football. The ad spot debut last Sunday and featured a pair named Jon and JJ as they traveled the United States to 7 high schools searching for those passionate fans. Another commercial-sode will air on October 28th in which a rubber football will be placed in the crib of each boy born in the township in hopes of engraving a love for the game. I really don’t see where Toyota is going with this other than to kiss ass with football fans. Quite possibly, their will be some sort of push for the 2007 Toyota Tacoma. I bet JJ and Jon will be traveling in the vehicle across country and they will make it “viral-video” in nature.