Not everyone is out to make a buck for only themselves. A blog called Donate Your Coke Codes was started for charity purposes rather than personal gain. The concept behind the promotion is to Donate Your Coke Codes for Coca-Cola’s Coke Rewards promotion to help buy Brandon McKnight, a child at St. Jude Children’s Hospital surrfering from cranial pharyngioma a present. The points are recruited through a Coke Blog and so far they have collected over 1,400 points in 45 days. Only 14,000 total will get that poor kid a brand new 32 inch Bravia LCD Television.