Advertising agency T3 recently put together an online game when assigned the duty of promoting Marriott hotel’s new designed rooms. According to Statesman, “games have a huge shelf life… a typical print ad lasts a couple of seconds. A game can last 10 minutes.”

“It’s all about engagement,” said Kirk Drummond, the director of the creative and innovation department at T3. “It’s not that the goal is to book a room at that moment. It’s creating more connections from our consumer to the brand.”

These new advertisements, called advergames, are a clear shift in marketing strategy. These addictive games are excellent at creating awareness and highlight a brand. These advergames are especially useful as a lucrative tool for the 18 - 34 year old demographic. Kids are no longer spending all of their time watching movies and television. Instead, they spend more of their time playing video and online games. Read