Burger King is taking in-game advertising to a whole other level. In a bold move to test the market and play leap frog with McDonalds, Burger King has developed a series of three game titles which will be fully compatible with the XBOX Live. Moreover, the games will be available for a mere $3.99 with the purchase of a meal. The planned titles are; “Pocketbike Racer, Big Pumpkin, and Sneak King.” Burger King will promote the competition with in-store, television, radio, and print advertisements.