I liked the Playstation 3 when it was going to be sold for $600, $300, and who knows what tomorrow. But what send me over the edge was this new Playstation 3 Commercial. Reminiscint of a Godzilla hype advertisement, I find this new ad to be both effective and practical in terms of the power of the new Playstation 3 console. At 1 minute and 10 seconds, this is a a terrific example of “brand awareness” marketing.

Playstation is doing the right thing by launching their console on November 17th, 2006 considering the holidays. The huge cast shadow in the Playstation 3 commercial is supposed to be the console itself hovering over the apartment complex. Although the advertisement did not convey the benefits and features of the console, I find it effectively built awareness. when I was younger, I would reach Game Player Magazines and keep up to date on the features of consoles. Brand awareness marketing helped remind me of launch dates and to run out and buy the newest console. I believe Playstation 3 will be rolling out more direct marketing strategies closer to launch date.