Nike has switched to the offensive role by shifting gears and focusing on non traditional media to promote their latest shoes and clothing apparel. The company’s latest strategy revolves around the continued sponsorship of NBA star LeBron James to promote their sneakers. The campaign has been appropriately titled Nike Air Zoom IV. The campaign will focus across websites such as MTV, NBA, and ESPN. The company is committed to sending out 400,000 plus DVDs to show you how the campaign was developed. (via)