Cars are not the only hybrids available as Nike recently pointed out with the introduction of their new Air Max 360 in the sneaker giant’s “One Time Only” brand line. To create an online buzz for the company and tap into the world of viral marketing, Nike asked design studio HunterGatherer to create a series of short (>1 minute) films featuring the evolution of the shoes. The videos are pretty weak. If I organized a group of kindergarden students and gave them all paper machee, glue, and glitter they could’ve done just as well.

The short video that you can view by clicking the picture will send you to the NikeLab website complete with stars and paper machee to “complete” the look. Huntergather told AdCritic that “Evolution figures in naturally, especially as the hybridization in the story gets more purposeful. It hopefully says that hybridization (or collaboration) can create something greater than the sum of its parts.”