If you’ve ever wondered what a maxi pad does all the when it’s not sitting on the supermarket shelf or in between a woman’s legs, than this video will provide you that answer. The video features a man dressed up as a maxi pad who goes about his day like any other person. The video was designed to make guys feel “at ease with the topic of periods.”

The maxi pad guy goes about his life in the quaint town of Burlington, Vermont for the Tamponitification campaign was was produced by Seventh  Generation. Thanks Adrants for the heads up.