Tom Davenport, professor at Boston’s Babson College, is a global authority on marketing analytics. His article “Competing on Analytics” was published to critical acclaim in the Harvard Business Review and will be followed by a book early next year.

While researching his book, Davenport profiled over 25 trailblazing organizations that compete on the basis of their analytic prowess. Beyond broad strategies, he specifically detailed the winning tactics and painful mistakes made along the way by these analytical leaders.

You’ll not want to miss this opportunity to hear firsthand about Davenport’s ground-breaking research and its lessons for you and your organization. Move faster, accomplish more, and avoid mistakes by learning from the best! Visit and register online.

Webcast: October 31, 2006  10:00 AM PST/ 12:00 PM, CET/ 1:00 PM EST