Pricing

Caffeine Marketing — Package Flow Map

Entry Points — Client determines which applies

Path A — AI Visibility First

Optional

Step 1

AI Search Visibility Audit

$2,500

15–20 page diagnostic PDF · AI readiness score
ChatGPT, Perplexity, Gemini gap analysis
ROI-ranked implementation roadmap
Current clients: $1,795

↓

Optional

Step 2

AI Visibility Implementation

$5,000 – $8,000 one-time

Schema deployment · llms.txt · RB2B tracking
Top 5–7 audit findings executed
$5K = 10–20 pages | $8K = 30+ pages

↓ Enters at AI Foundation Package (Tier 1)

Path B — Strategy First

One-Time Engagement

Go-To-Market Playbook

$10,000 one-time · 100% satisfaction guarantee

3 × 90-min intensive sessions
Messaging Framework + StoryBrand BrandScript
12-Month Growth Roadmap
SEO Audit · Marketing Audit · HubSpot Audit
Forecast KPIs, traffic, and ROI
Delivered in ~2 weeks

↓ Enters at Foundation Package (Tier 2) — Pillar 1 already done

↓

AI Audit clients → Tier 1

↓

GTM Playbook clients → Tier 2+

Tier 1 — AI Visibility Only

Via AI Audit

AI Foundation Package

Pillar 2 only · GEO & AI Content Infrastructure

$4,385/mo

$5,000 setup (if skipping Implementation)

6-month minimum

P1: Discovery

P2: GEO & AI Feeding ✓

P3: Strolling Media

P4: Outbound

P5: Reporting

GEO Optimized Blogging$1,395/mo

AI & GEO Content Optimization$1,395/mo

Technical SEO & Schema$1,595/mo

Monthly DashboardIncluded

Best For

Budget-conscious companies. Wants to establish AI visibility before committing to full retainer. Has some existing SEO foundation.

Timeline

Mo 1–2: Foundation & baseline
Mo 3–4: Early AI signals
Mo 5–6: Measurable AI rankings

Annual Deliverables

24 long-form blogs (3K+ words)
24 page optimizations · 12 reports
4 quarterly strategy sessions

NOT Included

No paid media · No video
No outbound · No CRM
No website redesign

↓ Upgrade at month 7+ — add Strategic Discovery + Reporting layer

Tier 2 — Strategic Foundation

Via GTM Playbook

Foundation Package

Pillars 1, 2 & 5 · AI Visibility + Strategic Messaging + Reporting

$8,385/mo

+ $5,000 setup fee

6-month minimum

P1: Discovery ✓

P2: GEO & AI Feeding ✓

P3: Strolling Media

P4: Outbound

P5: Reporting ✓

GTM Playbook clients: Pillar 1 (Strategic Discovery) is already complete — setup fee waived. Messaging, BrandScript, and growth roadmap carry directly into this retainer.

Strategic Discovery & ICP$3,000/mo

Imagination Gap AuditIncluded

Messaging ArchitectureIncluded

GEO Optimized Blogging$1,395/mo

AI & GEO Content Optimization$1,395/mo

Technical SEO & Schema$1,595/mo

Exec Authority & Omnichannel$1,500/mo

Monthly Performance DashboardIncluded

Quarterly Strategy Sessions4/year

Best For

$1M–$10M companies establishing thought leadership and AI search presence before scaling paid media. GTM Playbook graduates.

Funnel Coverage

Research → Brand Awareness (content) → Conversion tracking

Timeline

Mo 1–2: Messaging + AI feeding
Mo 3–4: Early AI visibility
Mo 5–6: Inbound from AI searches

Entry Note

Also the upgrade destination for AI Foundation clients who are ready to add strategy + reporting layer.

↓ Upgrade when ready for paid media + outbound (typically month 7+)

Tier 3 — Full-Funnel Execution

All Clients

Momentum Package

All 5 Pillars · Full-Funnel · Moderate Intensity

$17,620/mo

+ ad spend ($10K–$25K/mo recommended)

6-month minimum

P1: Discovery ✓

P2: GEO & AI Feeding ✓

P3: Strolling Media ✓

P4: Outbound ✓

P5: Reporting ✓

All Foundation Package services$8,385/mo

Strolling Phase Media Mgmt$3,995/mo base

Streaming Audio & Video AdsIncluded

Awareness Retargeting (LinkedIn)Included

Inbound-Led Outbound$1,995/mo

HubSpot Landing Pages$1,995/mo

CRM Support$1,250/mo

4–6 Outbound CampaignsIncluded

Best For

$5M–$25M companies with proven messaging, ready for multichannel presence. Clear Summit is the model client at $18,120/mo.

Funnel Coverage

Research → Brand Awareness → Consideration → Conversion (all four stages)

Timeline

Mo 1–3: Multichannel presence
Mo 4–6: 15–25 meetings/month
Mo 7–12: $500K–$1.5M pipeline

Real-World Ref

Clear Summit: $18,120/mo base + 15% of ad spend over $100K

↓ Upgrade for category dominance / maximum intensity

Tier 4 — Market Domination

All Clients

Acceleration Package

All 5 Pillars at Maximum Intensity · Category Leadership

$25K–$43K/mo

+ premium ad spend ($25K–$100K+/mo)

6-month minimum · Priority support · Bi-weekly strategy

P1: Discovery ✓✓

P2: GEO & AI Feeding ✓✓

P3: Premium Media ✓✓

P4: Aggressive Outbound ✓✓

P5: Reporting ✓✓

All Momentum Package services$17,620/mo

Premium Media Mgmt Tier$5,995–$8,995/mo

8+ Simultaneous CampaignsIncluded

Bi-weekly Strategy SessionsIncluded

Priority Account SupportIncluded

GTM Discovery Fee Waived12-mo commit

Traditional Media (add-on)Custom

Best For

$10M–$50M market leaders seeking category dominance with aggressive multichannel strategy.

Funnel Coverage

All four stages at premium execution intensity

Timeline

Mo 1–2: Rapid market presence
Mo 3–6: 30–50 meetings/month
Mo 7–12: $2M–$5M+ pipeline

Strategic Discovery

$5K setup fee waived for 12-month Acceleration commitment. Creates incentive for larger upfront commitment.

5 Pillars Quick Reference

Pillar 1

Strategic Discovery & Messaging Alignment

$5K one-time

+ $3,000/mo ongoing

Pillar 2

GEO & AI Feeding

$4,385/mo

Blogging + Content Opt + Tech SEO

Pillar 3

Strolling Phase Media (ToFu)

$3,995/mo base

Scales with ad spend tier

Pillar 4

Integrated Outbound

$5,240/mo

Outbound + HubSpot + CRM

Pillar 5

Continuous Iteration & Reporting

$1,500/mo

Exec Authority + Strategy included