Website Redesign for The Gnar CompanyTransforming Technical Expertise into Business Impact
About The Project
The Gnar Company is a premier software development consultancy with extensive experience building scalable, bug-free applications for brands like Fitbit, Whoop, and Optimizely. With a team of senior-level U.S.-based engineers, they deliver high-velocity development with high-impact results across four key service offerings: Gnar Ideate, Gnar Ignite, Gnar Embed, and Gnar Integrate.
Challenge
The Gnar Company needed a website that effectively communicated their technical expertise while clearly differentiating their service offerings for potential clients. Their existing digital presence wasn't effectively showcasing their impressive client portfolio or generating quality leads from decision-makers facing development challenges. They needed a platform that would highlight their unique approach—including their bug-free warranty and dedicated team model—while creating clear pathways for clients with different needs.
What we delivered
- A conversion-focused website that clearly articulates their value proposition of "high-velocity development with high-impact results"
- Strategic service-based content architecture highlighting their four distinct offerings (Ideate, Ignite, Embed, Integrate)
- Compelling visual storytelling that showcases their impressive client portfolio and case studies
- Streamlined lead generation pathways centered around their "Let's Build Together" consultation process
- Interactive filtering system for browsing their extensive portfolio of work
Tech Stack
Services
- User Experience Strategy
- Content Architecture
- Website Redesign
- Conversion Rate Optimization
- Multi-service Journey Mapping
Translating Technical Excellence into Business Value
The central challenge was helping The Gnar Company communicate their technical expertise in terms business leaders understand. We restructured their content to lead with business outcomes ("We accelerate your product development") rather than technical specifications. By organizing content around specific business challenges—ideation, development, team augmentation, and integrations—we created clear pathways for potential clients to identify their needs and find relevant solutions.
Creating Distinct Service Pathways
We developed a service-based navigation structure that clearly differentiates their four core offerings. Each service area now has its own dedicated section with compelling storytelling about the process, benefits, and relevant case studies. This approach helps visitors quickly understand which service best matches their current needs and creates multiple contextual entry points to their sales process.
Showcasing Proven Results
We transformed their case studies from simple project descriptions into compelling success narratives. By highlighting specific business challenges and quantifiable results—like Qeepsake's 20x user growth or AARP Foundation's $10M+ in property tax relief—we created social proof that demonstrates The Gnar Company's ability to deliver on their promises. These stories now serve as powerful validation throughout the buyer's journey.
Results of collaboration
Enhanced lead quality with business-focused messaging that attracts decision-makers
Improved user engagement with clear service pathways and case study filtering
Stronger brand differentiation highlighting their unique "Bug-Free Warranty" and dedicated team model
Streamlined consultation process with strategically placed "Let's Build Together" conversion points
In conclusion
Our website redesign transformed The Gnar Company's digital presence from a technical service catalog into a powerful lead generation platform that effectively communicates their unique value proposition. By highlighting their impressive client portfolio and focusing on business outcomes rather than technical specifications, the new website positions The Gnar Company as the go-to partner for organizations seeking to accelerate product development through high-quality software solutions.
