—not generic demand generation rebranded as ABM. No surface-level personalization that fools nobody. No campaigns running in isolation from sales activities. Just strategic ABM that coordinates marketing and sales efforts around high-value target accounts, driving meetings that matter.
Most B2B companies either spray-and-pray with broad campaigns reaching no one, or attempt ABM without the infrastructure, data, or alignment necessary for success. Wasted budget on accounts that never engage. Sales frustrated by marketing-generated leads that aren't decision-makers. No visibility into which target accounts are actually in-market.
Whether you need target account identification using firmographic and technographic data, personalized campaigns tailored to specific accounts and personas, multi-channel engagement coordinating touchpoints across platforms, or sales and marketing alignment eliminating friction and duplication, our team delivers ABM that generates pipeline from your most valuable prospects.
Targeted advertising reaches people who fit a profile. Account-based marketing orchestrates integrated campaigns around specific companies you've identified as ideal customers—treating individual accounts as markets of one.
Effective ABM starts with rigorous account selection. We work with sales and business development to identify and tier accounts based on fit, intent, and opportunity—ensuring marketing resources focus on prospects most likely to become high-value customers.
Our account selection process includes ideal customer profile refinement, account scoring combining firmographic and technographic data, tier assignment prioritizing accounts, account planning mapping buying committees, and competitive intelligence identifying accounts considering alternatives. AI-powered account intelligence tools surface insights about target accounts—technology stack, funding events, leadership changes—enabling relevance.
Most ABM programs fail because companies select accounts based on size alone, ignoring fit and intent.
ABM campaigns succeed when prospects feel understood. We create personalized messaging, content, and offers that address specific account challenges rather than generic industry pain points.
Our personalization approach includes account research identifying business priorities, persona mapping within target accounts, customized messaging addressing account-specific challenges, tailored content offers relevant to buying stage, and account-specific landing pages. AI enables personalization at scale—analyzing public information, social signals, and intent data to inform messaging—while human strategists ensure authenticity and appropriateness.
Target accounts need coordinated touchpoints across multiple channels. We orchestrate campaigns combining digital advertising, social selling, email outreach, and offline tactics—creating consistent presence without overwhelming prospects.
Our multi-channel approach includes LinkedIn advertising targeting specific accounts and personas, display advertising serving personalized creative, programmatic ABM reaching accounts across the web, email sequences coordinating with advertising exposure, direct mail for high-priority accounts, and sales enablement providing account intelligence. Channels work together—display advertising builds awareness, LinkedIn drives engagement, email delivers content, and sales closes opportunities.
ABM requires unprecedented coordination between sales and marketing. We establish shared definitions, processes, and metrics ensuring both teams work toward common objectives.
Our alignment framework includes joint account selection and planning, coordinated outreach preventing duplicate messages, shared CRM visibility into account engagement, regular alignment meetings reviewing account progress, and unified metrics measuring account engagement. Marketing provides intelligence and generates engagement; sales converts engagement into revenue. When aligned properly, ABM can reduce sales cycles by 40-60% through better qualified opportunities.
Jeffrey Baker
Co-Founder, Fraction
Name Surname
Position, Company name
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We focus on qualified pipeline, not vanity metrics like traffic or impressions. Most agencies optimize for clicks and conversions but don't track whether those leads become revenue. We measure success by booked meetings, pipeline created, and revenue closed. Our proven methodology validates messaging and targeting before scaling ad spend, which is why clients see qualified leads within 14-30 days instead of waiting 90-180 days.
We work exclusively with B2B companies in tech, SaaS, fintech, IoT, and professional services (legal, healthcare, financial). Our sweet spot is companies between $5M and $100M in revenue with deal sizes from $5K to $500K. We understand complex sales cycles, multi-stakeholder buying committees, and the need for thought leadership positioning in technical markets.
75% of our clients generate net new qualified leads within the first two weeks. Full pipeline momentum typically builds over 30-60 days as we validate messaging, optimize targeting, and scale what's working. Unlike agencies that promise results in 6-12 months, we move fast because we use proven playbooks instead of experimenting with your budget.
Our strategic partnership retainers range from $8K-$25K monthly depending on scope, services, and team requirements. Project-based engagements (website redesign, messaging strategy, campaign launches) typically run $15K-$75K. We customize pricing based on your goals, budget, and growth targets. Most clients see ROI within 60-90 days that justifies continued investment.
We offer flexible engagement models. Month-to-month agreements are available after an initial 90-day strategic commitment period. For project work, we simply scope the deliverables and timeline. We've found that when clients see results, they want to continue and expand. If we're not generating value, we don't want to lock you into a bad partnership.
Yes. We're a HubSpot Solutions Provider with certified specialists across Marketing Hub, Sales Hub, and Service Hub. We handle full CRM implementation, RevOps optimization, custom automation workflows, integration with your existing tech stack, and ongoing optimization. Most of our clients use HubSpot because it's the best platform for B2B companies who need to align marketing, sales, and customer success.
60% of our clients had negative agency experiences before partnering with us. The difference: we don't launch campaigns until we've validated your messaging, offer, and target audience. Our proven approach includes a 14-day validation sprint before spending significant ad dollars. We optimize for qualified pipeline, not clicks or impressions. If our approach isn't generating meetings within 60 days, we adjust strategy at no additional cost or you can exit the engagement with 30 days notice.
Yes. We work with healthcare, legal, and financial services companies that require HIPAA-compliant marketing, attorney advertising rules, or financial services regulations. We build compliant demand generation strategies that educate multiple stakeholders, establish thought leadership, and generate qualified pipeline without violating industry regulations. We're not compliance attorneys, but we understand how to market in regulated industries.